Digital 1:1 Conversations: Interactivity, Marketing Automation, and Personalization
In this session, our customers will discuss how to leverage interactive video, define and meet the needs of individual prospects via MAP and CRM integrations, and use an individual’s digital footprint to craft personalized experiences.
Brightcove PLAY 2016 Digital Marketing Track Opening Keynote
Caren Cioffi SVP & GM, Digital Marketing Business, Brightcove
Keep ’Em Coming Back: Video for Customer Loyalty and Retention
It’s easier to sell to an existing customer base than focus on net-new prospect conversions. Hear our customers explain how they are using live and on-demand video to reach and retain customers, provide targeted info, and build strong foundations.